Catch a Star
USA TODAY NETWORK - Wisconsin worked with Make-A-Wish® Wisconsin who selected Angel Cruz, a Wish Kid who represented the campaign with Clay Matthews. Angel’s artwork was featured on a limited-edition holiday card set that was sold at retail locations throughout Northeast and Central Wisconsin. Net proceeds from card sales was donated to Make-A-Wish® Wisconsin (33%), Children’s Hospital of Wisconsin (34%) and Cure Duchenne (33%).
USA TODAY NETWORK - Wisconsin published weekly ads in all ten markets which included co-branding opportunities for all program partners. USA TODAY NETWORK - Wisconsin markets promoted the availability of the holiday cards at participating locations using high impact digital and mobile ads which ran on all ten USA TODAY NETWORK-Wisconsin Newspaper.com sites along with Packersnews.com and related apps.