Matt LaFleur's 10 Days of Hope

Tom secured Matt LaFleur, head coach of the Green Bay Packers for his first public initiative: to spread hope for pediatric cancer patients during the holiday season. For ten days, one special story about a child’s fight against cancer and their family’s message of hope was shared to raise money for pediatric cancer research. Funds were designated to the Bart and Cherry Starr Children’s Fund for pediatric cancer. 

Following the campaign, the ten families were invited to virtually attend a surprise “thank you” ZOOM call with Matt LaFleur and Cherry Starr. Matt announced to the families that over $53,600 was raised for cancer patient families and pediatric cancer research.

View media coverage here: https://www.cbs58.com/news/matt-lafleurs-10-days-of-hope