Ultimate Leap
Consumers registered to win the opportunity to do the “Lambeau Leap” through the purchase of select vendor products. 35 finalists were selected from criteria pre-determined by the Green Bay Packers. Out of the 35 finalists, 10 were selected.
The 10 finalists received instructional training in a classroom setting by a Packers wide-receiver at Lambeau Field. Photos were studied on various forms of the Lambeau Leap, and each finalist received proper stretching and warm-up instructions from members of the Packers Training staff.
The 10 finalists each tried out by taking one Lambeau Leap. The Grand Prize winner took the actual Lambeau Leap at halftime of a nationally-televised regular season home game.